http://en.wikipedia.org/wiki/Baader-Meinhof_phenomenon

Have a quick look here, to find out exactly what the 'Baader-Meinhof phenemenon' refers to.

A concept everone is familiar with, but few knew had a name.

...Now, just let me know if you hear another mention of it over the next few days...that'll be the Baader-Meinhof-baader Meinhof phenomenon.